Any avid website owner knows how critical it is to have a website that contains large amounts of genuine `content`. These days a website pretty much lives or dies by the amount of content it has on it. A simple and brutal truth of today`s Internet is that a site without increasing amounts of frequently updated content is not deemed important enough to merit frequent spidering by the Search Engines.

Successful search engine optimization experts tout that in today`s online environment a website is successful because of several sequential steps occurring naturally online. That is...

- increased website content creates more search engine indexing opportunities, which results in more opportunities for organnic search engine traffic;

- more search engine traffic leads to more online popularity and subsequently, increased viral online linking;

- this increased linking to a website results in more perceived relevancy by the search engines and, again, higher organic search engine listings; and,

- finally, these higher listings lead to more traffic, and the cycle continues.

So how does a website owner deal with this fact of doing business online? Simple. By providing an ever-increasing amount of content on their website.

But if you own several websites you understand how great a challenge it can be to be able to providee constantly updated, valid and useful content, usually in substantially large quantities via hundreds or thousands of webpages, for your website`s visitors and information seekers.

So the way to solve this dilemma for most webmasters is to use content written by others. But the most common route to getting this type of information is to have to pay for a ghostwriter to write the content. This can get expensive so, again, one`s website`s content volume suffers.

Some webmasters use RSS feeds to scrape content from other websites, but to build static webpages from the scraped content can get into legal issues so this tactic can be rather risky.

And for those webmasters brave enough to write the needed content themselves usually face a difficu