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Did you ever see the movie "Terminator 3" by Arnold Schwarzenegger?
Remember when the machines took over the controls and began to
terminate society as we know it?
This is exactly how it feels every Summer for many business owners.
As if your computer somehow sneaks in during the middle
of the night and takes over by putting a "Closed for the Summer"
sign on your business.
You wake up on July 1 wondering where all the customers are.
My business is no different.
I`ve just learned to expect it every year and I do something
about it before I can be sabotaged.
So, when the beginning of June comees around, I start ramping up
for the Summer months to keep business steady and even on the
increase.
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And, here`s what I do:
1) Find something in your industry that`s timely and write an
article about it. I`m doing just that with this article as an
example. The fact that sales slump for more small business
owners in the Summer than any other 2-month time of the year
is timely since July is right around the corner.
The article doesn`t need to be extensive, maybe 600-800 words,
and write as if you`re just talking to a friend sitting next
to you.
2) Create a signature line at the end of your article that
invites readers to visit your web site. Use mine below as
an example to write your own.
3) Send your article to your clieents or customers by e-mail
or even regular USPS. They will appreciate hearing from you
and they will be thankful for the timely courtesy.
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Plus, any time you can get your name in front of an existing
customer, you stand a chance of getting additional business
just by simply reminding them you`re still around.
4) Get your article posted on other peoples` web sites and
in their on-line newsletters. This might sound like "old hat"
if you`ve been doing business on-line for a while, but the fact
is that people still turn to the Internet to find information.
5) Submit your article to other peoples` BLOGs. BLOGs are
easy to find because web site owners are always adding them
to the front page of their sites so that you can`t miss them.
The challeng
