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Below are what I call the ?10 Commandments? for Keywords.
To start with select ?keyword phrases? NOT keywords. This is very important. After all, the keyword itself is included in the keyword phrase.
Consider select different endings for your keywords, (ing, ed, s and es).
Rack your brain and brainstorm with your friends to come up with a list of 25 to 50 keywords or keyword phrases.
Find out what keywords and keyword phrases your competitors are using. Do this by going to your competitor?s Web sites and click on ?View? in the top toolbar and then click on ?Source.?
Scroll down to the ?Keywords Meta Tag? and you will see the keywords this competitor thinks are important. Repeat this with all of your important competitors.
Go to hhttp://www.overture.com. Go to the "Term Suggestion Tool" and type in your keywords and keyword phrases. (Keep in mind that Overture groups singular and plural words together.)
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Words with a count of 300 to 500 are good. Words with counts of 500 to 1,000 are great (maybe). It depends on a term called KEI that we will talk about later in this article.
Use Google?s Keyword Suggestion Tool at http://www.adwords.google.com.
The best place to get help with keywords is http://www.wordtracker.com. You can get a lot of free information here or pay about $7 and get even more information. The reason this site is so great is that it tells you how many times a keyword phrase is searched for, but it also tells you how many other sites are competing with you for the keyword or keyword phrase.
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This information is combined into a term called a ?Keyword Effectiveness Index? or KEI. A keyword phrase with a KEI of 0 to 10 usually should not be selected. 10 to 100 is good. 100 to 400 is great and above 400 is a gift from heaven.
All of this is explained completely on the WordTacker Web site so I won`t repeat it here. Take time to read all of the instructions and information.
You can only optimize a page for 2 to 5 keywords or 2 to 3 keyword phrases. Don?t try to do everything on your home page. Decide how many pages you are going to have (3 to 5 are the minimum numb
