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I have been marketing online since 1990.
Long before the Web came about. I have
been actively marketing on the Internet as
we know it today since 1994.
Yes, I`m an Internet Marketing old geezer.
I have pretty much tried it all and seen it
all online when it comes to marketing tactics.
Certainly, there are new strategies and tactics
being thought of and tested everyday, and that`s
why I continue to buy new ebooks and teaching
products from others because you can never
know it all -- no matter how successful you are.
But the single biggest mistake I see online, and
have seen for many years, regardless of the
strategy being used, is one simple thing...
POOR TRACKING!
People oftten ask me...
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"John, is there any ONE thing that you can
attribute your online success to?"
The answer is simple... TRACKING.
I am a tracking FREAK. I track everything.
And I mean EVERYTHING.
As my good friend Jonathan Mizel likes to say...
"As online marketers we are not in the `marketing`
business we are in the MATH BUSINESS."
If you want to know the difference between
success and failure online it comes down to
one thing.
If you want to know the difference in making
10 dollars online or $10,000, it comes down
to one thing.
If you want to know if your hard work is not
going to waste, its comes down to one thing.
TRACKING.
I like to joke that the secret to being
successful in Internet Marketiing is this
really complex "formula."
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Then I go on to explain this exact formula...
When we do things online, such as our marketing
tests, site changes, place ads, buy clicks, do
a JV, whatever, one of TWO things happen
EVERY TIME.
Yes, only one of two things happen.
1. THEY MAKE US MONEY
2. THEY LOSE US MONEY
Amazing rocket science isn`t it?
The fact of the matter is Internet Marketing
is EASY. It`s an absolute JOKE to make money
when you have the basic fundamentals down, and
that you TRACK your efforts.
The tracking results will tell you what
works and what doesn`t. Then it`s EASY...
YOU KEEP DOING WHAT WORKS AND STOP DOING
WHAT DOESN`T!
In order to be extremely successful online
you must learn to track everythi