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Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves` Web properties.
So, let`s look at this interview with Jim, and learn more about Ask Jeeves and their relatively new search engine on the block, Teoma.
As Vice President of Product Management, Jim overseas the strategy, features, Web design, and product development for all of Ask Jeeves` properties, including Ask.com, Teoma, and Ask Jeeves for Kids at AJKids.com. Ask Jeeves is a top twenty Web property and is among the most recognized Internet brands worldwide.
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Jim began by giving some background information about Ask Jeeves and Teoma.
"Ask Jeeves is one of the leading search engines on the Web, with more than 16 million unique users per month. We also recently launched a new search engine called Teoma (Gaelic for "expert," in case you were wondering).
"Both Ask.com and Teoma.com are powered by Teoma`s search technology. The difference between the two sites lies in the design and the features.
"Here`s an easy way to think about it: Ask is for `Passengers` (people who want help searching) and Teoma.com is for `Drivers` (people who don`t).
"Our company makes money by serving advertisements that are triggered by the searches people conduct on our sites. There arre three main types of advertisements: Graphical (e.g., banner ads), Paid Placement (Sponsored Links), and a new program called "Paid Inclusion" (pay to be entered into our search index)."
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Is free submission still an option?
Question: Can you still submit to Ask Jeeves if you have a site that answers questions, like we have been able to do in the past for free, or do you have to go through pay inclusion to get into either index?
Jim: "Well, yes, if you want to submit, you need to pay. It takes special attention, and therefore resources, for us to take a site rather than simply crawl the Web as usual. But there are special benefits to paying!
"Our editorial staff is much smaller than the old days, and the `questions` for Jeeves (what we
